Client Questionnaire

With experience, I have come up with a foolproof process for both me and my clients to ensure a successful project. The first phase is the Discovery Phase.

To show who you are, I need to know who you are. This is the phase where I learn about you and your company, and understand the project from all its different angles. I will attempt to narrow down the ins and outs of your business through this questionnaire. You can learn more about my process here.


Don’t like electronic forms? No worries, download the Questionnaire and send your answers (in MS Word format) to

Your name:

Your Company's Name:

Your Email:

General Questions:

1. What excites you about this project?

2. Tell me briefly about your company

3. What makes your product better than those of competitors?

4. Describe your goal for this project in less than 10 seconds?

5. What products and services are required to achieve these goals?

6. What is the fewest number of steps required to achieve these goals?

7. What are your primary online business objectives with the site design?

8. What are your secondary online objectives? (Increase sales, reduce customer service calls, etc)

9. How will you measure the success of the solution to these objectives?

Target Audience:

10. Describe your typical customer

11. What emotions do customers feel when using your product?

12. What is your target market?

13. What is the primary “action” the user should take when coming to your site? (purchase, become a member, search for information, etc.)

14. Use a few adjectives to describe how the user should perceive the new site. (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting
edge, etc.) Is this different than current image perception?

Project Features:

15. Do you have a current logo and branding for your company? If not, do you need it?

16. How important is it to maintain your current look and feel, logo, and branding?

17. List any URLs of sites you find compelling. What specifically do you like about these sites?

18. Will you have database functionality (dynamic content generation, search
capabilities, personalization/log-in, etc.)?

19. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online?

Administrative Details

20. What is your budget for this project?

21. Who are the decision makers for this project and what is the turnaround time?

22. What staff will be involved and what are their roles?

23. What is your deadline?

24. Can this project be divided into phases in order to accommodate budget and timing constraints?

25. Who will be charge of the content (of your site) and how much time will be dedicated to it?

26. Will you be generating your own content for the site, or do you want Doodles Digital to help you with this?